Why should I market on Facebook? This question is often asked by online marketers who are unconvinced or undecided about the profitability of this social networking website as a marketing tool. After all, they say, Facebook is nothing more than just a website where family and old friends can re-connect, right? This kind of thinking is not only dangerous, it can be costly as well, especially considering just how much power Facebook wields in the consumerist world today.

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