Promoting your blog or website is an ongoing process and can be very tedious and time consuming. Along with the on-page SEO (search engine optimization) techniques that we use, such as using heading tags, alt tags on images, keyword density, etc., we also employ some off-page SEO. This off-page SEO primarily consists of building backlinks. A backlink is simply a one-way link from a web page that points to your site. A good backlink uses anchor text ( typically a keyword phrase that you are trying to rank for in the search engines ) that, when clicked, takes the web surfer to your website. In this very paragraph I have created a backlink to the Wikipedia site's backlink page using anchor text.

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