Social media platforms, like Twitter, have changed the way people communicate and interact. This micro-blogging platform that has had a never-before-seen growth, at an over 1,000 percent increase in its user base year-on-year, is the equivalent of a virtual social club where people can meet, get to know each other, socialize, make new friends and maintain existing friendships.

Twitter, though, is unlike any other social media platform you know or have been using for the simple reason that it is extremely restrictive. You are constrained to 140 characters of text and you cannot upload media content or post long articles.

However, this is what makes Twitter an effective, real time communication system. One thing that Twitter is not is an online mall where people come to buy or sell things. While this may make you stand up, take notice and scream at the top of your lungs that you don't need Twitter if you can't promote your offers, you would be sorely mistaken. You see, that is where the true power of Twitter is, in the fact that it isn't a marketplace.

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