Really, there is absolutely nothing technical about traffic. On a basic level, it's just the flow of people to and from your website. Of course, that alone is of completely crucial importance because your traffic, as a marketer, will also be your potential customers.

[YES] Include sales page
[YES] May be packaged
[YES] May be added to PAID membership sites
[YES] May be packaged with other PAID products
[YES] May be offered as a bonus with other PAID products
[YES] May sell Personal Use Rights to others
[YES] May sell Master Resell Rights to others
[YES] May sell Private Label Rights to others
[YES] May be given away free
[YES] May be added to FREE membership sites
[YES] May Resell on auction sites