What exactly is a sales funnel and how does it work? I'm glad you asked! Your sales funnel is a critical piece of the online marketing puzzle. It's the difference between being a 'drive by' marketer or having an automated sales machine that sorts the targeted buyers from the tyre kickers.

I know that introduction sounds very 'salesy' and I know that there are some amongst you that would rather categorise their subscribers as 'community members' rather than 'prospects' or 'targeted buyers'.

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