SEO is Dead and What To Do About It

Personalized search is nothing new, really. As a matter of fact, Google's been at it for well more than half a decade already. In late March, 2004, Google released a beta service on Google Labs that allowed users to refine search results based on their interests. At the time, users needed to set up a profile of their interests and use a slider bar that appeared above the web results to reshape the results towards what they may be interested in.

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