You see, people generally don't like being sold to and have a naturally tendency to back away from hard sales people.

It's like a sales man knocking on your front door, when you're busy working on your business, and they've got a fake smile on their face with a pre-written sales script stored up in their head and ready to play. I don't like it and I'm sure you don't like it too.

Except on the web, you can just click the back button on your browser rather than standing there looking at the sales man, not listening, and you're just waiting to slam the door shut.

Now what if you were actually interested in buying something and you needed a second opinion from a friend, someone who has already bought the product and has first-hand experience with it.

Would you trust him/her? Would you trust them more than a sleazy sales man pitching you something you don't want?...

The principles are still the same on the web. People buy into people, not products. And when someone is giving an opinion about someone else and their product, the effect is much more powerful than selling directly.

MASTER RESELL RIGHTS