Pay Per Click marketing is a dangerous animal that is far from easy to tame. While it can bring with it, the possibility for incredible wealth and business prosperity, failure to control it and manage it will lead to absolute disaster.

But you probably already know this, especially if you have tried your hand at PPC marketing only to discover just how incredible costly every little mistake can be. In order to gain the most exposure and minimize your cost per click, you need to know exactly how the PPC marketplaces work, and more importantly, how you can make them work FOR you.

If you are anything like me, you've probably read an abundance of PPC marketing guides available online. You might have even studied the experts, the pros, believing that they knew the secrets to successful PPC marketing campaigns.

And like me, you were probably tricked.. deceived into believing that if you were careful to follow their step by step blueprint, it would be impossible to fail..

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