In your everyday life and mundane purchases, do you ever stop to think why your visit a particular fast food restaurant, drink a particular cola, prefer a particular mobile phone over all the multiple brands that exist in the market?

It's simple really. The unique selling point of a particular product may be its branding.

The truth is that there are tons of products or services in the market that are alike.

Cheeseburgers, soft drinks and cars normally serve one or two functions yet because of branding, people may perceive them to be unique, maybe even superior to other brands in the market!

MASTER RESELL RIGHTS