Googles New Local Search SERP

Google's Elaine Filadelfo (Global Communications & Public Affairs) would note on July 6 that it was an experiment saying we're continually trying out new tweaks to a portion of our users.

A little more than a month later, Chris Boudreaux of Converseon.com reported seeing the new layout for the first time. What really struck him, however, was that the SERP he got was almost free of any standard web search results save for one located at the bottom of the page.

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