Launched in June 2011, Google+ is a new social network that is attracting some serious attention of marketers. In just a few months, the platform has amassed 40 million+ users, nearly one third of LinkedIn's 135 million membership base. Despite this impressive growth, the adoption of Google+ doesn't yet compare to that of Facebook, which has more than 800 million users. But who knows what's going to happen next and can you afford to ignore it?

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