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Did you know that you could set up an online company for just $5000? No wonder then that the US alone has more than 15 million online businesses! However, most of these websites die a slow death. This is not because what they are offering is not useful. The reason for their failure is the absence of the right strategy. You need to know who is visiting your website, what they are looking for, which web pages or products are the most popular and which particular online marketing effort was the most successful. DO NOT throw darts in the dark, hoping that one would hit the bullseye. You need to have ENOUGH INFORMATION to aim and then shoot.
*Learn how to get information on the traffic to your website, the page rank and the bounce rate
*Track website revenue by category, channel, keyword, average order and conversion rate
*Analyze and optimize your sales funnel to convert visitors to customers
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