Big Money From Podcasting

In a nutshell, podcasting is a form of blogging that utilizes the spoken word and/or video as the method of delivery as compared to traditional blogging which utilizes the written text. However, it should be noted that podcasting is not used for just blogging per se. Podcasts have been used by professional broadcasters and lecturers to deliver their materials to a wide audience. Some companies/businesses have used podcasting as a means of communication, as well as a vehicle for their marketing activities. With its rapidly growing popularity, podcasting is seen by some as the future of radio and radio broadcasts.

From a technical perspective, podcasting is a method of delivering series of digital content (primarily audio and video) through the net for listening and viewing on digital media players/devices and computers (desktops and laptops). Podcasts differ from the traditional downloading of media files (though websites and web browsers) such that they rely on RSS feeds (just like blogs and news feeds) which automatically notifies the end-users, particularly subscribers, of new releases/episodes and automatically downloads the material to the user's preferred device without the user having to revisit the site on which the files are hosted.

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